Winning Results with Google AdWords

Andrew Goodman, founder of Page Zero and SES Toronto co-chair, talks with Greg Jarboe of SEO-PR about the second edition of his tremendously popular book Winning Results with Google AdWords. Fifty percent of the old edition of Winning Results with Google needed to be updated, and several chapters are 95-100% percent new. Goodman just completed the final chapter before publication, in which he talks about website analytics and what’s changed in the field of measuring sucess online. The key step, of course, is choosing a website analytics vendor–Goodman suggests Google Analytics. Strange tales from the world of website analytics await Goodman’s readers, like tall ships and how an urchinator took over the high seas.