No More SERP Reports?

Stoney deGeyter is in the hot seat this week with his article “An End To Ranking Reports Is An End To Analysis.” Stoney discusses the pros and cons of Google’s ban on Web Position Gold’s SERP reports. Whereas everyone fights to be in the top ten, Stoney also points out that all reports show different numbers, so the accuracy and consistency of your ranking is not necessarily there. Focus on sales and spend more time in your analytics program.